Critical Praise

"A new voice in the dialogue about racism."

—Washington Post

"This incredibly important book tackles all the race-related questions people have but are afraid to ask."

—GMA.com

“What Emmanuel Acho has to say is important.”

—Matthew McConaughey

"The author delivers exactly what he promises in the title, tackling difficult topics with the depth of an engaged cultural thinker and the style of an experienced wordsmith. Throughout, Acho is a friendly guide, seeking to sow understanding even if it means risking just a little discord."

—Kirkus Reviews

"An absolute must-read... Emmanuel Acho dives into important subjects like cultural appropriation and white privilege, urging you to find a way to join in the fight against racism."

—Cosmopolitan