Laura Schroff is a former advertising executive who has worked with several major media companies, including Time Inc. and Conde Nast. Born and raised on Long Island, Laura was part of the advertising team that made USA Today a successful national newspaper. Before helping launch three of the most successful start-ups in Time Inc. history --- InStyle, Teen People, and People StyleWatch --- she was also the New York Division Manager at People magazine. Laura has also been the New York Ad Manager at Ms. magazine and Associate Publisher at Brides. Laura loves spending time at her condo on Long Island and visiting with her family in New York and Florida. She lives in New York City with her feisty poodle Coco.

Books by Laura Schroff

An Invisible Thread: The True Story of an 11-Year-Old Panhandler, a Busy Sales Executive, and an Unlikely Meeting with Destiny

by Laura Schroff and Alex Tresniowski - Memoir, Nonfiction

It could have ended with a passing glance. He could have been just another panhandler, and she could have been one of many New Yorkers who simply walks on by. Instead, Laura Schroff stopped and bought lunch for eleven-year-old Maurice. From that day, their unique bond evolved into a profound friendship that changed the course of their lives in ways neither could have imagined.